TANNINS
The Visual Language of Wine
TANNINS is a cultural agency dedicated to the wine industry.
between
pairing
the perfect
wine
&
fine arts
We help wineries, vineyards, and wine associations transform their heritage, terroir, and identity into meaningful cultural assets through the fusion of wine and fine arts.
At a time when wine must represent more than consumption alone, TANNINS creates experiences that deepen emotional connection, strengthen brand narrative, and generate lasting cultural value. Using wine as both subject and artistic medium, we develop original artworks, exhibitions, visual storytelling initiatives, and collectible experiences that communicate the uniqueness of a place, its people, and its traditions.
Our approach combines art, research, and cultural interpretation to reveal the stories embedded within every vineyard. By translating terroir into visual language, we create distinctive platforms for engagement that elevate positioning, enrich visitor experiences, and extend the legacy of wine beyond the bottle.
Through art, TANNINS transforms wine heritage into cultural capital.
LEO REBOLLEDO - "Cordero al Palo'' - Cabernet Sauvignon & Pigmented Ink on Arches Paper - 2026
TANNINS is a system that translates the identity of wine into a unique visual narrative, transforming terroir into a coherent and exhibitable body of work.
Our methodology combines analytical rigor and artistic practice to generate a distinctive cultural asset, applicable to vineyards, appellations of origin, and entire territories.
What We Create​​​​
We transform wine heritage into cultural assets through original artworks, exhibitions, collector editions, wine labels, and bespoke storytelling experiences. By using wine as both subject and artistic medium, we help wineries and wine regions create meaningful connections with audiences while strengthening identity, positioning, and long-term cultural value.
How we work
Rooted in the combined perspectives of art, architecture, cultural heritage, and sociology, TANNINS offers a distinctive approach to wine storytelling. Through an interdisciplinary methodology that blends creative practice, research, and heritage interpretation, we help wineries transform their unique identity into cultural experiences, collectible artworks, and enduring legacy.
Territorial Scale
The Physical Environment
- Landscape
- Geography
- Architecture
Cultural Scale
The Human Component
- Traditions
- Crafts
- Stories
Material Scale
The Technical & Tangible Details
- Processes
- Tools
- Technical Gestures
Does your brand have
a specific idea in mind?
Special Projects
Tailored Creative Solutions
Bespoke initiatives designed around the unique objectives of wineries, vineyards, and wine associations. Whether supporting a marketing campaign, a strategic launch, a hospitality experience, or a brand milestone, we develop custom projects that transform wine heritage into meaningful cultural engagement.
NEWS
May 20, 2026
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Chilean artist Leo Rebolledo, artist and co-founder of TANNINS, was selected to participate in The People’s Artist, an international contest launched by actor Johnny Depp that seeks to highlight original artistic proposals through public voting.
Rebolledo is participating with a series of works created using wine as a painting medium, a personal technique he has developed in recent years that explores themes related to memory, time, and human emotion. His work combines material research and contemporary figuration, transforming wine—one of Chile’s most important cultural symbols—into a visual language.